Recently, I was speaking to a group of Entrepreneurs when I was once again asked; "why do so many people fail at home businesses". This is, without any doubt, the most frequent question I am asked. And, although I see the answer as very simple, I am astounded at how many people just do not "get it".
Let's look at the question at a deeper level (what are they really wanting to know). "Why do some people make tons of money easily and so many others make no money at all"?
The answer to that question is three things; desire, belief and commitment. Now, before you say to yourself, "here we go again", I want to take this deeper than just the desire, belief and commitment, but into the reasons why these three answers are so important to your own success.
Anytime someone starts a home based business, the reason behind it is usually 1 of 2 things. Either they want to make extra money or they want to have time freedom. Personally, I believe the 2nd reason is the same as the first, because in order to have lots of free time and be with your family, you must be making some money!
Anyway, I have digressed.
This is what happens. You find a business you like and you get started. You either jump right in and start marketing your business or you are in an unending "ready to get ready mode". But wait, where is your plan of success? Did you take a serious look at what you really wanted to accomplish with your business?
Did you then look at the business model to determine what it will take to get what you want from that business. Are you looking for microwave success or slow cooker success? Does this business have true potential to create a 6 figure income the first year or will it take a long time to build to that level? What is your plan to accomplish this level of income?
For example, if you are looking for just a few extra dollars and willing to put in years of time to build a highly profitable money machine, you might look at a Multi Level model. You must take into consideration how long it will take you to have what you want. Don't get me wrong, MLM is a sound business model. But, historically, it generates income at a slow cooker pace.
Another example is Direct Sales, usually this model involves higher profit margins (these can be upwards to thousands of dollars per sale) and can create substantial income much faster with a microwave potential.
Decide which model you want, and then find a company with that model. Also look at the evidence of success for the product and company. Are there people who are getting what you want? Look at the people who are living the life you want. Did they accomplish it within months, or within years? The fact is simple, if anyone has made what you want to make in the time you want to make it, then you can too, anybody can!
I can't stress this enough. I did not say "is everyone" getting what you want, because regardless of the business, many people will still fail, because of the points I am discussing here. The key in business success is knowing that if anyone can do something, so can you.
Now, back to the three reasons. Did you take a look at your level of belief in the business (do you really believe it can take you to where you want to go) and did you make a commitment to succeed at it?
Now get this; "Most people start a business, playing to not lose, instead of playing to win". The difference between these two things is the underlying desire, belief and commitment.
This is exactly why 80% of businesses fail. Regardless of the venue, home businesses or brick and mortar businesses. The owners never decided to play the business game to WIN IT!
But to play to win takes those 3 elements; desire, belief and commitment.
Everyone has some idea of the things they want in life. Few however, get emotionally connected to having what they want. They go through life "wanting" and what do they get, "more wanting". The difference here, among a few others is primarily getting emotionally connected to the desire.
In order to really have something you want, you have to focus on it, give it lots of energy and lots of attention. But the emotion comes from seeing yourself already in possession of it. And the emotion is what drives the level of success. Not a negative of want, but a positive emotion of have.
So what does this have to do with the new business owner? They want to succeed (and make money) but rarely see themselves already having business success. They go through their days hoping for customers and sales, hoping for a profit and more importantly, make decisions based on hope instead of belief.
When in business, you must play to win. This means taking some chances. Look at people like Trump and Gates. Do you really think they started businesses hoping, or did they have a deep, undying belief they would be successful? No one ever became a successful business owner or even wealthy, without taking chances. But the ability to take chances comes from belief. Belief in yourself, belief in your business, belief in your business model and your compensation plan. If there is any lack of absolute belief in any of these areas, then you are doomed.
At this point, you are unable to make good business decisions because you do not absolutely believe in your own success. Any decisions made are made out of hope, not out of belief. And, when you make decisions from hope, you are playing to "not lose".
But what about commitment? Based on desire and belief, you then take ownership of your business. You decide to do whatever it takes to have your success (with absolute integrity of course). Most people fail simply because they give up. Of course, then come the excuses.... (that business did not work, the product was bad, the company was bad, I was scammed and on and on and on....) The only reason, if you have found the right company to meet your desires (based on compensation, product and others having what you desire) is that you gave up. Period!
There are so many stories in history of people who gave up seconds before success, inches before success on so on. In most businesses, it takes only one sale to turn the tide completely. If you bail out before that one sale appears, then you are just giving up on yourself, your desires and your dreams. And unfortunately, when you bail on one business, you are going to bail on many until you finally "get it".
Just a brief point I feel I must share with you. When people are trying to lure you into their business with the "I tried xx amount of businesses before finding one that worked" routine. RUN, RUN FAST.... they are failures and will not be good leaders to guide and assist you in being a success. Do not buy into their excuses.
Determine what you want, how you are going to get it. Believe you will have it regardless. And then, make a commitment to yourself and your business.
Success is not hard, making money is not hard. But learning to deal with what is inside you can be. I will end with one of my favorite quotes, but do not know who coined this.... "Work a job and make a living, work on yourself and make a fortune"!
To your success...
ps: feel free to check out a business model with powerful compensation and many people having extraordinary levels of success at http://www.prosperitylifestyles.com/